Coinciding with the launch of their new branding, True launched their new flagship Brisbane premises. The design picks up on the fresh new colours, logo and branding and creates a warm palette for the space. True is the leading provider of reproductive and sexual health services, specialising in contraception and gynaecological care and as such it is important to present as a professional, clean environment.
The project involved early briefing stages, planning, and design documentation to ensure all accessibility, privacy, security and hygiene issues were accommodated within the spaces. The branding guidelines were also developed to accommodate building signage and clinic signage. The project has successfully been benchmarked for future clinic rollouts.