CERRONE – Martin Place, Sydney
Based on the concept of Framing Life’s Precious Moments the Martin Place store design for Cerrone reinforces the new Cerrone brand promise Life is Precious creating the perfect experiential environment for this brand to come to life. For most people, buying jewellery tends to revolve around special landmark moments in life such as birthdays, anniversaries, engagements and weddings. We invite the customer to enter the Martin Place Cerrone store and frame these precious moments. Throughout the store, oversized picture frames are strategically placed in consultation zones to enable the customer to capture their own precious moments in time. These ornate picture frame elements, heavy velvet curtains and stone flooring lend a respectful nod back to the Italian heritage of the Cerrone family. Purple velvet injects a richness of colour reflecting the regal and luxurious design.
Completed 2009 (BEE Design